ARK Experience – IRL team-building game
Co-founder, Product & Ops
Problem
Teams wanted memorable group experiences, not another generic tour.
My role
Designed a location-based puzzle experience with narrative, constraints (2 hours, walkable downtown), and repeatable operations.
Product decisions
- • Structured the 7-step customer journey from discovery to completion.
- • Tested clue difficulty through multiple iterations.
- • Optimized route based on feedback and completion times.
Impact / validation
- • Multiple cohorts run with high satisfaction ratings.
- • Repeat bookings and B2B clients.
Technologies
Next.js 15React 19TypeScript 5ConvexClerkTailwind CSS 4shadcn/uiFramer MotionA-FrameAR.jsKibo UILucide Reactnext-themesnext-pwaService Workersreact-dropzonesonnercmdkclass-variance-authorityHTML5VercelSupabase