Stella 56 Diamonds – E-commerce platform
Product + Engineering
Problem
Consumers wanted transparent, ethical diamond options with certification and detailed product information.
My role
Manufacturer-direct lab-grown diamonds platform. Led product development, defined user flows for diamond selection and certification, integrated AI for product recommendations, and built analytics dashboards to track conversion and engagement.
AI/ML component
Integrated AI for product recommendations based on user preferences and browsing behavior.
Product decisions
- • Defined user flows for diamond selection and certification.
- • Built analytics dashboards to track conversion and engagement.
Impact / validation
- • Live e-commerce platform with IGI/GIA-certified diamonds.
Technologies
Next.js 15React 19TypeScript 5.9Tailwind CSS 4.1Shadcn/uiFramer MotionRadix UIMotionMotion OneThree.jsReact Hook FormZodHookform ResolversLucide ReactRechartsTSParticlesNext ThemesSonnerVaulBiomeCloudflareClaude AI