Stella 56 Diamonds – E-commerce platform

Problem

Consumers wanted transparent, ethical diamond options with certification and detailed product information.

My role

Manufacturer-direct lab-grown diamonds platform. Led product development, defined user flows for diamond selection and certification, integrated AI for product recommendations, and built analytics dashboards to track conversion and engagement.

AI/ML component

Integrated AI for product recommendations based on user preferences and browsing behavior.

Product decisions

• • Defined user flows for diamond selection and certification.
• • Built analytics dashboards to track conversion and engagement.

Impact / validation

• • Live e-commerce platform with IGI/GIA-certified diamonds.